In my last post I gave you my top 10 list of must read blogs for small business owners. Now, if you have a blog or are thinking about launching a blog, there is one more to add to this list: ProBlogger. While it is targeted at professional bloggers (those people whose primary focus is making money from their blog), there is much to be learned for the small business blogger.
Take today’s post for example. Guest blogger Mark Hayward writes 9 Critical Tasks Before Launching Your Small Business Blog. This is great stuff, something that every prospective small business blogger should read. I would add just a couple of points.
1. Unless you really like writing and are very committed to blogging I would recommend you keep your blog under your business domain as he discusses in point 2. For most small businesses you will get the most bang for you buck by tying everything under your own website.
2. I would add one more point. Read successful blogs. You should research blogs in your own industry and subscribe to the best of them. Then read some of the most successful blogs in the world, such as those listed in my previous post.
You only get one chance to launch your blog. Be patient and do the background work and you can launch with a bang. A successful launch will help drive you to blogging success and be a key motivator as you move forward as a small business blogger.